A critical piece of
many entrepreneurs’ media kit, venture-capital presentation and social-media
presence, are head shots. For some professionals, a dynamic head short can make
the difference between acquiring a job or losing it.
A good professional
photographer does have the knowledge to make someone relax in front of the
camera, try out the best poses according to their nature and provide expert
advises to highlight a person’s positive attributes and qualities.
Some tips are
mentioned below to achieve the best head shot.
1.
Equipment:
In terms of
choosing a camera for head shots, a lens with a large aperture (with a small f number)
is a must. Such apertures are also available in smartphones nowadays. An
in-camera filter can also be used as a substitute.
While photographing
head shots, wide-angle lens must be avoided, unless you’re trying to achieve a
dramatic, artistic style photo, the subject will appear unrealistic,
with imperfections amplified as in a caricature.
2.
Background:
Rather than an
empty sky (which is dull, reminiscent of passport photos) or one with an
isolated element (that can be visible) try to have some design details. The
type of background is very much important. A background that will allow your
head shot to pop is the key.
Blur the background
as much as you can with the help of a telephoto lens, wide open, if the
subject is in a crowd or busy area. Otherwise a plain background
works best.
Avoid having the
composition being too tight as the background adds context to the image.
3.
Facial expressions:
confidence matters,
when it comes to facial expressions. People are need to be told that they can
choose to smile (just without visible teeth) or not, but never appear too
serious. In order to avoid the the dreaded “double chin”, the subject must look
at the camera and the camera should always be slightly above.
A photographer
should always be aware of the direction of the eyes as this is very important
to the composition. A facial expression practice session in front of a mirror
can help a subject a lot.
4.
Composition:
Avoid symmetry in
the person's stance to avoid a passport-type look in a head shot. The
subject can stand, sit with one shoulder in front and one turned to the back
rather than having the shoulders aligned.
The
person will not only appear taller but also stronger and more powerful if
the image is taken from a low angle. The opposite effect results, if the shot is
taken from above the person. Remember, it can be unflattering for any
person while shooting from the bottom up.
If a photography
subject chooses to look to the side, then the part of the
composition where he or she is looking should have more space than the
other side.
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